Are you ready to geek out over our best-selling Power Serum? As a cosmetic chemist, I think it’s so fun to share the science behind my products with y’all.
When I thought about an anti-aging or brightening formula, I wanted it to solve multiple problems at once (minimalist over here). I also wanted a product that worked quickly yet gently - because I know how important it is to see results when you start using a new product.
That’s how I came up with the dual brightening strategy you see in the Power Serum. Pomegranate Enzyme resurfaces skin for smoother, brighter skin in the short term, while Vitamin C and Kakadu Plum Extract work on wrinkles and dark spots in the long term. The result is a powerful brightening serum that gives you that instant gratification but also provides benefits down the road. It’s like your favorite chemical exfoliant plus your Vitamin C serum - in a gentle enough formula to be used daily.
FAQs
What is a serum?
A serum is usually a water-based gel formula with a high concentration of active ingredients. It’s typically used once a day, after cleansing and before moisturizing. Wait about 30 seconds for a serum to sink in before applying lotion or facial oil. 
What are the actives in Power Serum?
3-Glyceryl Ascorbate is a stable Vitamin C derivative produced by reacting L-Ascorbic Acid with Glycerin. The result is a hydrating and stable anti-aging ingredient with many of the benefits of Vitamin C.
Pomegranate Enzyme provides gentle exfoliation for immediately smoother skin.
Kakadu Plum Extract is a rich source of Vitamin C found in nature. This extract provides many of the anti-aging benefits of Vitamin C including increased hydration, wrinkle reduction, and skin tone evening.
So what are all the other ingredients?
Water is the solvent and provides skin hydration.
Sodium Gluconate, Potassium Sorbate, 1,2-Hexandiol, and Caprylyl Glycol are sustainable antimicrobial agents to keep the formula stable.
Pentylene Glycol and Glycerin are humectants and skin penetration enhancers - meaning they help actives go deeper into the skin.
Xanthan Gum gives a silky gel texture, and Gardenia Extract gives that beautiful peachy color.
More about our ingredients and where they come from can be found on the Ingredients page!
How often can I use it?
Unlike many chemical exfoliants, Pomegranate Enzyme is a gentle exfoliant that can be used daily. Pomegranate Enzyme is also not photo-sensitizing so can be worn in the morning (still with SPF of course!) or night.