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About Us

There's no time to waste. We're on a mission to inspire and enable sustainable living - and change the beauty industry while we're at it.

Our Values


We evaluate our choices by looking at the entire life cycle of our products - from sourcing and manufacturing to in-home use and end of life. Unlike other brands, sustainability is our guide, never an afterthought.


Reducing consumption overall is the first step toward a lower environmental impact. This is why we create best-in-class multi-functional products designed for all ages, genders, and skin types. We're not about creating unnecessary products or adding unnecessary ingredients.


All of this is fine and dandy, but you deserve to know about it. We're an open book, and want to provide you with all the information you need to decide if our products are right for you. We include full ingredient breakdowns and end-of-life instructions on every product page. For even more information, check out our Ingredients and Packaging pages.

Our Story 

Hi, I'm Aubri and I'm the founder of The Rebrand. I started my career as a chemist in the clean beauty space. I love clean beauty and its focus on transparency, but I thought there was still room to grow in terms of sustainability (ahem, deforestation. ahem, plastic packaging). So I started to envision a line of products made with renewably-sourced ingredients in refillable packaging. And The Rebrand was born!