the backstory
Hi, I'm Aubri!
It was 2017, and I had just graduated from UC Berkeley with a degree in chemistry. I was working as a chemist for a beauty brand in LA, and learning about sustainable swaps in my down time.
The thing I still couldn't figure out? My beauty routine. I couldn't give up my moisturizers and serums for zero-waste options that didn’t perform. So I bought skincare in plastic packaging and looked the other way.
the inception
With time at home in 2020, I realized that I could solve my own problem.
I knew how to make incredible clean formulas - all I had to figure out was the packaging.
Deciding to "rebrand" the old adage "Reduce, Reuse, Recycle", I started Rebrand to make high-performing products with easy refill options.
now it's your turn!
We continue to introduce cutting-edge formulas in beautiful refillable packaging.
Our goal: take care of your skin and the planet, so you don't have to think twice!
It's easy to get started with our Refillable Minis Kit!
Thanks for being here :)
~ Aubri, Founder & Chemist
What's sustainable skincare anyway?
We get it, you're wary of greenwashing - as you should be. We're not perfect, but we hold ourselves to these standards, which we like to call our 3 R's.
Renewable Ingredients
Our ingredients come from renewable resources processed using green chemistry - and our founder is a chemist.
- Vegan + cruelty-free
- Biodegradable
- Vetted for human and environmental health
Refillable Packaging
We go beyond recyclability and design all products for refillability.
- Glass containers are recyclable and refillable
- 2X Refills come in aluminum, the most highly recycled material in the US
- Bulk Refills can be accessed at your local refill shop
Responsible Business
The root cause of the beauty industry’s environmental footprint is overconsumption. It’s time to slow down.
- Marketing that doesn’t encourage impulse buying or make you feel bad about yourself
- Fewer products that work for more people
- Giving back to orgs advocating for and preserving the environment
2024 Sustainability Report
Want more info? You must be a sustainability nerd, like us!